Winemetrics Unveils America's First Wine List Report Card
Industry-first
report includes detailed data about which wines are making restaurant
wine lists, helping brand owners refine their marketing strategies,
and restaurateurs assess their wine lists against national averages
FAIRFIELD,
Conn.-Aug. 16, 2007-What wine brand appears on America's
restaurant wine lists most? What's the most popular Pinot Noir
from Oregon? What share of wine list placements are French wines?
Now wine marketers and restaurateurs can get fast answers to these
and other wine distribution questions, thanks to Winemetrics,
the premier supplier of on-premise wine information management
and market intelligence.
The
Winemetrics 2007 On-Premise Wine Distribution Report analyzes
data from over 10,000 U.S. restaurant wine lists, and delivers
marketing executives and restaurateurs strategies for the on-premise
channel (the outlets where wine is consumed, e.g., restaurants,
hotels, clubs, etc.) For example, the Report compares on-premise
performance of competing brands and products, identifying new
placement targets for wine marketers. For restaurateurs, the Report
reveals whether they are offering the most widely distributed
brands at the most competitive national prices, and presents opportunities
to maximize profit margins.
"Wine
brands are built on-premise, but no distribution information was
available when I was a marketing director," says Charles
Gill, CEO of Winemetrics, and 29-year wine industry veteran. "I
had to make decisions based on instinct, not insight. Data was
incomplete or inaccurate, and didn't reveal competitive standings.
I created our On-Premise Wine Distribution Report to give brand
owners, marketing executives, and restaurateurs a very affordable,
national report card that delivers the insight they need: competitive
brand position and brand performance on a national level."
Winemetrics
compiled the wine list data from 10,500 wine-oriented fine-dining
and casual restaurants in 20 states, representing 24 of the top
30 metro markets for wine consumption. Independent restaurants,
and regional and national chains were sampled for the Report.
It is the most comprehensive wine list and distribution analysis
ever assembled.
Winemetrics'
distribution performance rankings are organized by brand, country
of origin, region, and variety, with the top 25 to 50 brands and
products listed in each category. These rankings are distilled
into a "Top 100 List" of the most popular on-premise
brands in the country.
For
restaurateurs, Winemetrics' distribution rankings help them boost
revenues by revealing the top brands and products, and national
average prices per bottle. Restaurateurs can then react by adjusting
their wine lists' level of mainstream brands, while also modifying
pricing to remain competitive with other restaurants.
Winemetrics'
2007 On-Premise Wine Distribution Report is available for purchase
online or by mail or fax order at www.Winemetrics.com
for
$299.00. The first six pages of the report are also available
as a free preview by visiting http://tinyurl.com/3c9xhd.
ABOUT
WINEMETRICS
Winemetrics is the leading source of on-premise wine information
and analysis, and provides the most complete, objective wine market
intelligence available. Using information extracted from restaurant
wine lists nationwide, Winemetrics provides distribution analysis
and wine list management tools to wine suppliers, marketers, distributors,
and restaurant wine managers. Its trio of software programs-Virtual
Brand Manager, Wine List Analyzer, and Wine List Creator-delivers
industry executives and restaurateurs instant reports on their
wine brand performance and wine list quality, generating the most
profitable distribution targets and wine lists in minutes.
The
company is headquartered in Fairfield, Conn. Visit the Web site
at www.Winemetrics.com. |